Louis grows up in an incredibly rich household and is known worldwide for his ability to get the best prices when he goes shopping. However, despite being so fortunate, he has to live under constant monitoring, barely having any friends and having to deal with people who want to use him. One day, he decides to escape but loses his memory in the process. He meets Go Bok Sil, a girl from the countryside, who teaches him about a different way of life.
Shopping King Louie is a fun, breezy show that is not afraid to be as silly as possible.
The show really owes all its success to Nam Ji Hyeon and Seo In Guk, who make the lead couple not only hilarious but also the grounding force in the show. Despite how silly it got, they manage to have sizzling chemistry, while flipping between heartwarming moments and comedy. Without their skills, this would easily have become a show that was all fluff and no heart.
The writing was ridiculous, in a good way. Funny, poignant and surprisingly well thought out. There are lots of small call backs scattered around that make you realize the writer knew where they were going since the start.
If over the top comedy and gags aren't your style of drama (and that also means lots of exaggerations), then probably not a show for you. Otherwise, this show can be a fun ride.